mýrr collective partners with convenience store and retail operators to design, implement, and optimize the technology, financial, and operational systems that run modern stores.
From POS and pumps to payments, pricing, reporting, and digital customer experience, we help operators turn complexity into clarity, and infrastructure into leverage.
We don’t sell software.
We make your stack work together.
About Us
mýrr collective is a consulting firm founded by operators and technologists who have spent decades inside convenience and retail businesses. On the forecourt, in the back office, and in the boardroom.
We work with single store operators, regional chains, and enterprise retailers to modernize systems, streamline operations, and unlock growth without breaking what already works.
Our approach is pragmatic, independent, and execution focused.
No vendor bias. No slideware theater.
Just results.
Our services

Architect
Design the right system, end-to-end
We map your current state, identify friction, and design a future ready architecture across:
- POS & forecourt systems
- Payments & settlement
- Pricebook & item-level inventory
- Store networks & security (PCI, segmentation, access)
- ERP & financial reporting
- Digital platforms (app, web, loyalty, order-ahead)
You get a clear blueprint. Technical, operational, and financial.

Implement
Make it real, without breaking the business
We lead or support hands on implementation across vendors and internal teams:
- POS and pump migrations
- Payments onboarding and optimization
- Pricebook cleanup and governance
- Inventory, reporting, and ERP integrations
- Digital launches (loyalty, app, delivery, CX)
We stay in the weeds so your team doesn’t have to.

Optimize
Operate better, every day
Once live, we help you continuously improve:
- Store level reporting and KPIs
- Margin, shrink, and pricing controls
- Payment cost optimization
- Customer experience and loyalty performance
- Vendor accountability and roadmap planning
Systems should compound value, not create drag.
What people are saying
COO“mýrr helped us untangle years of technical debt and vendor sprawl. We finally have clean reporting and systems that talk to each other.”
Regional Convenience Store Chain

How We Engage
Flexible. Transparent. Operator friendly.
Advisory
Best for strategy, architecture, and vendor selection
- Monthly retainer
- Fractional leadership support
- Ongoing guidance and reviews
Project-Based
Best for implementations and migrations
- Clearly scoped
- Fixed or milestone based pricing
- Hands on delivery